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September 11, 2007
It is all about being ‘Original!’
It is an old story again. Long long ago when I was working with Sify Astrology I had a major problem, which when I look back looks so menial and unnecessary. I don’t know about what others felt about me, but then I had put a lot of efforts and original ideas into making it a revenue generating vortal. Of course all the eyes were on it, and whichever channel - let it be Sify Hindi, or Sify Tamil or Sify Telugu, all wanted to start their Astro channel to show revenues to save their asses at job.
It so happened that one of the regional site managers copied ALL the ideas, which I had put into Sify Astrology. Of course any inputs given to the company becomes its own copyright, but then still copying without acknowledging irritated me a lot. I could not do any thing. I wasn’t jealous but then pissed off completely.
I take advice from only selected few, and looking at my irritated face one of my ‘REAL’ friends asked me what was wrong. And I explained him about the incident that drove me crazy. And my friend narrated to me a beautiful real life episode, which brought back the confidence I had lost temporarily.
The episode goes this way -
In the early 80s Rajini Kanth was at the peak of his career. He was so busy that producers couldn’t get his call sheets for 5-10 years. And most of the movies that Rajini did were super duper hits. The producers were pissed off completely, and wanted to chalk out an idea. They sat and did a quick analysis. They asked themselves – what made Rajini a phenomenon? Was it his looks? Was it his style? Or was it his funny Tamil accent? They thought it was all. Hence they searched for lookalikes of Rajini Kanth, and they named them Surya Kanth, Chandra Kanth and Nalini Kanth.
These 3 jokers looked like Rajini, could talk like Rajini, and they also imitated Rajini’s style that which came so naturally to the original Rajini. The producers made movies using these Kanths, and all of them were major flops. And with time all the Kanths vanished from the film industry in no time.
Today Rajini is in his late 50s now, and he still is ruling the roost. So what is so special about Rajini Kanth now – it is his originality.
Kennedi - you are like Rajini Kanth, and these managers are like Surya Kanth, Chandra Kanth and Nalini Kanth – they will vanish with time, said my friend. It indeed happened that way. Sify Astrology made the highest revenue, while other sites struggled to survive with time.
The moral of the story is – time makes originality survive, and all those copycats vanish with time. So try to be original! And also only do that comes easily to you, than trying to imitate others.
Posted by Kenni at September 11, 2007 08:03 AM
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